Spring Time | 2018

A short personal project to celebrate the first day of Spring.  Recently I have been looking at developing a simple illustrative style that would allow me to explore my interest in animation and in particular the GIF culture that is ever so popular across all aspects of the web. I personally think GIFs are a fantastic format. The restrictions of communicating a simple or sometimes complex idea within a few seconds of animation really poses an interesting challenge from a graphic design perspective.

2D concept

2D concept

I initially started off with some quick sketches, before blocking out some rough forms in Modo by using mesh fusion and some simple primitives. I like this approach of using live booleans to block out shapes when designing. Once I had the shapes in place I quickly built a mesh suitable for animation and created a simple IK rig. It was a fun simple style to explore and I look forward to exploring further.

Software used: Photoshop, Modo, Fusion

Using MeshFusion to explore shapes before retopping for animation.

Using MeshFusion to explore shapes before retopping for animation.

The Delicious Dog Food Company | Branding & Product design

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Last May in 2017 I was approached to design the brand identity for a new raw dog food company based in Kent. The brief outlined a fun fresh approach to the brand, whilst also retaining a premium aspect to the product. The company also had a key focus on making sure their product would be fully recyclable. I initially started off exploring ideas by sketching dogs and produced a series of illustrations that could represent each food group. Colour was a key component to consider, as well as the environmental concern of reducing the amount of ink used in the production of the packaging. A solution to this was to choose a bold bright colour to represent each food group, not only did this help to create a strong visual, but also helped to reduce ink consumption and the cost of print reproduction.

A second aspect to the brief was to create a range for the 'Working Dog' range of foods; These are a range of foods designed for certain dog breeds in the commercial sector. The food products have a higher meat content and are tax free. My solution to this part of the companies brand identity was to create a series of illustrations with hats to represent different occupations, for example the 'Totally Turkey' food has a pink a poodle with a police helmet.

Top row - illustrations for food groups, Bottom row - illustrations for 'Working dog' food groups

Top row - illustrations for food groups, Bottom row - illustrations for 'Working dog' food groups

Due to the nature of the size of the labels on the product the illustrations had to be rather clear and simple in design to retain brand visibility from a distant on supermarket shelves.

Additional parts of the branding involved creating product renders for advertising, specifically a series of adverts for 'Tatler' magazine. Creating other paraphernalia such as business cards, leaflets, T-shirts, blog illustrations etc. This project had a great diversity to it and allowed me to flex my graphic design skills along with my background in CGI.

Software used: Photoshop, illustrator, Modo, HDRI Lightstudio

Leaflet design & Working dog product line of foods

Leaflet design & Working dog product line of foods

Left to right - T-shirt designs & products for Dog show, Series of illustrations for the companies blog.

Left to right - T-shirt designs & products for Dog show, Series of illustrations for the companies blog.

Wireframe render of product shot

Wireframe render of product shot

The Delicious Dog Food Company - Halloween Witch Animation

Scene breakdown (From top left to Bottom right): Concept art, Wireframe model, Clay render, Final image

Scene breakdown (From top left to Bottom right): Concept art, Wireframe model, Clay render, Final image

I was asked recently to design a quirky promotional animation for a raw dog food company called 'The Delicious Dog Food Company'. I Initially started off with a concept drawings, before settling on the image of a stylized witch with a dog on a broom as her side kick delivering the food to customers. The concept art was used as the basis of the 3D model which was then modeled, animated and lit in Modo.

Initially the animation was to be used as simple looping GIF for social media pages, but this was then elaborated for a longer video on Youtube. Compositing and simple effects work were done in Aftereffects. This was a fun short project to work on. 

Software used: Modo, HDRI Lightstudio, Aftereffects

Nike - Hollow Body

Scene Breakdown (From left to right) Modelling/Simulation, Chalk Render, Final Image

Scene Breakdown (From left to right) Modelling/Simulation, Chalk Render, Final Image

Recently I was asked to produce a series of images for Nike's  in-house catalogue. The clothes were initially created using Marvelous Designer (A cloth and fabric simulation software).

Using pattern reference supplied by Nike, a simulation was created by manipulating the seams of the fabric to match the patterns supplied.  Due to the quick turn around of the project, the high resolution models were then taken into Modo for staging, lighting and shading. 

Lighting was created using a simple studio light setup in HDRI Lightstudio, which allows the manipulation of HDRI images and works in tandem with Modo's render engine. Finally the image was composited and retouched in Photoshop.

Software used: Marvelous Designer, Modo, HDRI Lightstudio, Photoshop

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The Foundry Christmas image competition

Scene Breakdown (From left to right): Modelling, Lighting, Final image

Scene Breakdown (From left to right): Modelling, Lighting, Final image

This image was created for The Foundry's Christmas image competition using Modo & Photoshop. I wanted to create a piece with contrasting cold and warm colours, whilst at the same time retaining a painterly feel to the image. Modelling and sculpting the squirrel character at a low subdivison level allowed me to work with Modo's hair tools, while at the same time sculpting the form of the character; This allowed me make quick changes to the character without being destructive to the workflow.

Tileable displacement maps were modeled in Modo for the tree bark and the acorn texture, then applied onto the assets in the scene. Finally, lighting was a combination of a HDRI with a few additional area lights to highlight the form of the characters. This was a fun piece to make and allowed me use some of the compositional skills I learnt from an art course by a former Disney artist.

Software used: Modo, Photoshop

Closeup of Character & Acorn

Closeup of Character & Acorn